Accelerating Responsible Adoption of Generative AI

New AI-powered industry and functional solutions aim to help organizations drive responsible adoption of generative AI

Accenture is partnering with Microsoft to help organizations accelerate the responsible adoption of generative AI. Alongside their joint venture Avanade, the two companies are co-developing new AI-powered solutions to help firms harness the potential of generative AI, accelerated by the cloud, throughout their enterprise.

“Generative AI is driving innovation and reinvention, transforming work across industries, and changing the ways we access information,” said Julie Sweet, Chair and CEO of Accenture. “Our expanded partnership with Microsoft will help our clients find the right ways to responsibly build and scale this exciting technology across their enterprises and realize the value it can create.”

The companies have already engaged with several clients across various industries to accelerate the responsible adoption of generative AI. For instance, they collaborated with Radisson Hotel Group to develop an intelligent system powered by Microsoft Cloud technologies and Azure OpenAI. This system efficiently manages guest cancellations and generates draft responses to guest reviews, continually learning from interactions to deliver increasingly intelligent and responsible responses.

Another project involved the Ministry of Justice of Spain, where Accenture created an AI-generated search engine on the Microsoft cloud as part of efforts to drive the responsible adoption of generative AI. The system effectively simplifies the extraction of judicial process information from complex documents.

The companies are also collaborating with global travel technology company Amadeus to develop a generative AI-powered interactive travel assistant for its Cytric Easy travel and expense platform. Leveraging Microsoft technologies such as Teams and Azure OpenAI, the digital tool is designed to enhance corporate travelers’ journey experiences while aligning with their preferences and employers’ policies, delivering a more efficient, intuitive, and cost-effective travel experience.

“Expanding our collaboration with Accenture will accelerate adoption of the world’s most advanced AI models, backed by Azure, and enable Accenture to deliver innovative AI-powered industry solutions that will help customers take advantage of the newest innovations,” said Eric Boyd, corporate vice president, AI Platform at Microsoft. “Through this initiative, we will work with Accenture to harness the power of Microsoft Azure, Azure OpenAI Service, and Microsoft 365 Copilot to deliver AI-empowered solutions, within our trusted cloud, that will help companies achieve more.”

Accenture and Microsoft are leveraging Accenture’s $3 billion investment in AI to co-develop industry-specific solutions and explore new use cases. They are particularly focused on the responsible adoption of generative AI in various sectors:

1. Financial services: Working alongside banks, insurers, and other financial institutions, the two companies are evaluating low-risk, high-value applications. They aim to create solutions that leverage Azure OpenAI Service to aggregate, summarize, and analyze content, enabling business analysts to streamline processes, enhance efficiency, and gain valuable insights.
2. Healthcare: The companies are harnessing the power of Microsoft Power Platform and Azure OpenAI Service to revolutionize patient care, drive contact center transformation, conduct advanced medical image analysis, and synthesize patient data. These applications have the potential to enhance clinical decision-making, automate administrative tasks, and ultimately improve patient outcomes.
3. Supply chain: Accenture is expanding the capabilities of its intelligent supply chain solutions, incorporating Microsoft Copilot and Supply Chain Center. For example, Accenture’s logistics control tower solution can now leverage unstructured data from news alerts to predict potential delays. By offering recommendations to supply chain operators for quick inventory reallocation, they effectively mitigate disruptions.
4. Contact center: Through the integration of Azure OpenAI Service into clients’ contact center operations, Accenture and Microsoft aim to enhance agent productivity and elevate customer satisfaction. Real-time insights and suggestions provided by AI enable agents to navigate complex customer interactions more effectively, understand sentiment, and deliver personalized experiences.
5. Security: Building upon their successful partnership in delivering Accenture Adaptive Detection and Response with Microsoft Sentinel, the companies are collaborating to provide comprehensive end-to-end security solutions. By collaborating with Microsoft engineering teams and developing contextual extensions, automation, and prompt engineering, the companies are taking an innovative approach to cyber response, ensuring the responsible adoption of generative AI.

Accenture has also established the Accenture Center for Advanced AI, which focuses on generative AI and large language models, to support the responsible adoption of generative AI. Avanade’s AI Organizational Readiness Framework complements this effort, guiding clients in exploring and experimenting with generative AI in a safe and responsible manner.

Additionally, a new Accenture and Avanade Generative AI Lab will leverage the Microsoft Technology Center in Canada to help customers worldwide innovate with Azure OpenAI Service to drive operational excellence with AI.

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