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  Out of Industry Customer Analytics Community Conversation: Using Data and Analytics to Engage Customers and Craft Innovative Customer Experience (Costco Wholesale)

  Posted by Kevin Praet (Adm) on April 7, 2021 at 3:22 am

  Hello UAI Members,

  Several utility members have expressed interest in hearing from a non-utility/out of industry perspective around analytics and this month we have a DO-NOT-MISS opportunity for you and your team!

  The UAI Customer Analytics Community is proud to be joined by Harish Rao, VP of Data Analytics at Costco Wholesale, who will be leading a discussion on Using Data and Analytics to Engage Customers and Craft Innovative Customer Experience during our Tuesday, April 13^th (11:00 AM – 12:00 PM CT) meeting. Harish comes from an amazing background in analytics and has eagerly volunteered to present to our community.
  
  Learn more about Harish and his session below!

  Harish Rao – VP, Data Analytics at Costco Wholesale:

  
  * Thought leader in Data Science, AI and Machine Learning, IoT, Big Data, Strategy
  * Over 25 years’ experience across Retail, Ecom, Manufacturing and Insurance sector
  * Change and transformation leader to disrupt status quo and deliver business results
  * Design thinking and agile development of business case and solutions using AI
  * Built and lead high performance teams
  * CIO 100 award winner for most innovative customer solution
  * Regular speaker at industry conferences

   

  Session Description:

   

  UAI Utility Members within the Customer Analytics Community requested to learn from analytics professionals in other industries to help develop innovative ideas and increase analytics maturity levels. Join us for this special presentation to learn from an innovative retail industry analytics leader. Harish will share the following during his session:

  – How Costco Wholesale is using data and analytics to be innovative in regard to coming up with new ideas to engage customers and craft customer experiences
  – How Costco is using data and analytics for customer segmentation and measuring customer engagement. What are the different customer attributes Costco gathers and how (from the customer or through external sources, etc.)
  – How Costco is leveraging analytical capabilities in marketing and sales. Example: using customer insights to first solve a problem that the customers have, and then to benefit your own organization

  ____________________________________________________________________________________________________________________________________________

  As a reminder this session will be part of our Customer Analytics Community taking place Tuesday, April 13th at 11:00 AM CT. UAI Utility members who are not already signed up for this community can register and join by using our “Request To Join” form.

  Please let me know if you have any questions and I look forward to connecting with several of you online next week.

  Thanks!

  ——————————
  Kevin Praet
  Membership Coordinator
  Utility Analytics Institute (UAI)
  Boulder CO
  315-440-3033
  ——————————

  Kevin Praet (Adm) replied 3 years, 7 months ago 1 Member · 0 Replies
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