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August (2021) Member Spotlight: Beth Massey (The Energy Authority)
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August (2021) Member Spotlight: Beth Massey (The Energy Authority)
Beth Massey is an active UAI member and provides outstanding influence and contributions to the UAI community through any of our multiple channels, including, but not limited to engagement on UAI Connect, volunteering with UAI, involvement and/or leadership in monthly Community Conversations, and/or speaking at UAI events, plus so much. As thanks, we are featuring her in the UAI Member Spotlight.
Dr. Beth Massey brings over 20 years of experience in research and development including leading-edge technology innovation and full lifecycle project delivery for the energy sector. Her specialties include demand-side energy research, data science, machine learning algorithms, computer vision techniques, software development, project management, and technical proposal writing. She has also significant experience in strategic programs planning, having delivered on large-scale projects for the US Department of Defense and NASA.
Kevin: How did you get into the utility analytics industry?Member: After completing the PhD in England, I Initially thought that the field of medicine would be where my career path would take me. However, I took a job with an American company working on HVAC diagnostics (using the statistical analysis and computer vision skills used in medical image analysis). This took me into the energy services research area, which led to energy efficiency in buildings and it grew from there.
Kevin: What project have you enjoyed working on most in your career?
Member: Being in applied energy research in Europe was some of the most exciting work. We were building multi-disciplinary teams to produce pre-commercial outcomes that the commercial partners could then further develop into their product lines. It is very satisfying to develop a product or process that stakeholders (such as utilities) can then turn into products and services for their customers. We were also analyzing policy and making recommendations to the local and national governments.
Kevin: What has been your biggest professional challenge and how did you work through it?
Member: Working in another country with their local customs, professional protocols and expectations. Clearly, not everyone thinks or acts like Americans. Even small differences in things such as the time to arrive at work or the number of days off for vacations and holidays, to what food stuffs are available at the grocery store, the different perspectives can be overwhelming. For example, the local pub served food but no takeaway containers. It wasn’t until I started to bring in my own plastic containers that they decided others might want to do the same. One works through these changes, little by little. Being patient, doing a bit of research on the local customs and having contacts at the consulate are all helpful.
Kevin: If you could go back in time and give yourself one piece of advice before entering the utility analytics industry, what would it be?
Member: A bit of advice that I was given, and took, early in my career is to take every opportunity to expand your skill set. This is applicable across any industry. And, for scientists and engineers, the solution-oriented, critical analysis skills are transferrable to many disciplines and applications. Companies, the world over, are always looking for talent with these skills and a proactive work ethic.
Kevin: What would you like to talk to fellow colleagues and members about in UAI Connect? Or, what issues or topics would you like to see more discussions on in UAI Connect?
Member: Diversity in the energy and data sectors. It is important, I believe, that we keep diversity (of roles, teams and gender, for example) as a part of our everyday lives. I would like to see how utilities in general and specifically data analytics teams are working to increase diversity in their working environments.
I would also like to see more discussions around energy communities and how utilities are developing deeper engagement strategies with their customers as individuals and as communities. Are energy communities a real-world idea for utilities and will the growing micro-grid market be a change agent for this trend?
Kevin: Thank you so much for sharing with us and for being a highly engaged member of UAI!
Do you have any final thoughts, ideas, or comments you would like to share with your fellow UAI members?
Member: Be open-minded, take every opportunity to improve and be kind.
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Kevin Praet
Membership Coordinator
Utility Analytics Institute (UAI)
Boulder CO
315-440-3033
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