[Kevin Praet (Adm)]

Hello Customer Analytics Community Members,

I hope everyone had a nice weekend! This is just a quick reminder to join us tomorrow, Tuesday April 13 at 11:00 AM CT, for a special “out of industry” community conversation around, Using Data and Analytics to Engage Customers and Craft Innovative Customer Experiences. During this meeting we’ll be hearing from Harish Rao, VP of Data Analytics at Costco Wholesale, who will be discussing the following topics:

– How Costco Wholesale is using data and analytics to be innovative in regard to coming up with new ideas to engage customers and craft customer experiences
– How Costco is using data and analytics for customer segmentation and measuring customer engagement. What are the different customer attributes Costco gathers and how (from the customer or through external sources, etc.)
– How Costco is leveraging analytical capabilities in marketing and sales. Example: using customer insights to first solve a problem that the customers have, and then to benefit your own organization

I’ve included our Microsoft Teams link below and on the original calendar placeholder. If you have any questions or issues joining please reach out and let me know (kpraet@utilityanalytics.com).

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Thanks and we look forward to connecting!

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Kevin Praet
Membership Coordinator
Utility Analytics Institute (UAI)
Boulder CO
315-440-3033
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Original Message:
Sent: 04-06-2021 17:23
From: Kevin Praet
Subject: Upcoming April 13 Customer Analytics Community Conversation

Hello Customer Analytics Community Members,

I hope all is well! This month, we have an extra special “out of industry” Community Conversation planned and hope you all can join us. Next week, Tuesday April 13th at 11:00 AM CT, we’ll be joined by Harish Rao, VP, Data Analytics at Costco Wholesale, and his presentation Using Data and Analytics to Engage Customers and Craft Innovative Customer Experiences. This group has expressed a big interest in hearing from out of industry leaders and we’re very excited to be joined Harish this month.

Learn more about this session and our speaker below!

Session Description:

UAI Utility Members within the Customer Analytics Community requested to learn from analytics professionals in other industries to help develop innovative ideas and increase analytics maturity levels. Join us for this special presentation to learn from an innovative retail industry analytics leader. Harish will share the following during his session:

– How Costco Wholesale is using data and analytics to be innovative in regard to coming up with new ideas to engage customers and craft customer experiences
– How Costco is using data and analytics for customer segmentation and measuring customer engagement. What are the different customer attributes Costco gathers and how (from the customer or through external sources, etc.)
– How Costco is leveraging analytical capabilities in marketing and sales. Example: using customer insights to first solve a problem that the customers have, and then to benefit your own organization

Harish Rao – VP, Data Analytics at Costco Wholesale:

* Thought leader in Data Science, AI and Machine Learning, IoT, Big Data, Strategy
* Over 25 years’ experience across Retail, Ecom, Manufacturing and Insurance sector
* Change and transformation leader to disrupt status quo and deliver business results
* Design thinking and agile development of business case and solutions using AI
* Built and lead high performance teams
* CIO 100 award winner for most innovative customer solution
* Regular speaker at industry conferences

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I’ll be providing our Microsoft Teams link one day prior to the meeting. If you have any questions in the meantime please reach out and let us know.

Thanks!

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Kevin Praet
Membership Coordinator
Utility Analytics Institute (UAI)
Boulder CO
315-440-3033
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