Customer Analytics Community
The Customer Analytics community will explore how analytics can utilize the broad spectrum of... View more
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April 2021 Customer Analytics Follow Up + What’s Next
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April 2021 Customer Analytics Follow Up + What’s Next
Hello Customer Analytics Community Members,
Thank you to everyone who attended our Customer Analytics meeting last week, it was great to reconnect! For those unable to attend, we were joined by Harish Rao, VP of Data Analytics at Costco Wholesale, who led a presentation on, “Using Data and Analytics to Engage Customers and Craft Innovative Customer Experiences.” During this meeting, Harish gave an “out of industry” perspective around customer analytics discussing the following topics:
– How Costco Wholesale is using data and analytics to be innovative in regard to coming up with new ideas to engage customers and craft customer experiences
– How Costco is using data and analytics for customer segmentation and measuring customer engagement. What are the different customer attributes Costco gathers and how (from the customer or through external sources, etc.)
– How Costco is leveraging analytical capabilities in marketing and sales. Example: using customer insights to first solve a problem that the customers have, and then to benefit your own organizationFor a full recording and copy of our slide deck click HERE. For anyone who has not completed our post meeting evaluation, please take a minute and give us your input HERE.
Keep reading for a few quick announcements!1.) Next meeting Monday, May 3rd at 12:00 PM CT
Next month we’ll be meeting Monday, May 3rd at 12:00 PM CT, for a special LIVE session at UA Summit around “Enhancing Your Customer Experience with Analytics and Insights.” During this meeting, three utilities– Tacoma Public Utilities, Exelon Utilities, and Consumers Energy – will share their customer experience analytics and insights to show how they are enhancing their customer experience, from developing a customer experience board and working group, journey mapping and customer segmentation to design thinking and voice of the customer.
More information on this session and our presenters can be found HERE.
2.) Continuous Improvement Survey – UAI Connect Member Engagement
In an effort to continuously improve the UAI membership experience, we have developed a series of short surveys. Please take this last survey in the series HERE to help us learn more about your engagement on UAI Connect. This survey will take approximately 4 minutes to complete.
3.) Utility Analytics SummitUtility Analytics Summit (May 3 – 5) will be a 100% virtual event this year and is FREE for UAI members! To register, please visit the UA Summit website HERE and use code MEMBER21 when prompted. If you have any issues registering please reach out to me at kpraet@utilityanalytics.com.
4.) UAI Excellence Awards 2021 – Submit your nominations today!
Have you or your team submitted a nomination for the UAI Excellence Awards? Our new award series honors the best in the utility analytics profession, recognizing the individuals, teams, and organizations that have achieved and maintained excellence through innovation. Submit us your nomination in one of six categories and be considered for a chance to win. All finalists receive one complimentary pass to award ceremony taking place at Utility Analytics Week 2021!
Short Nomination Form: https://uaievents.wufoo.com/forms/rufcg500bi0o6r/
Deadline: June 30, 2021__________________________________________________________________________________________________________________________________________
If you have any questions regarding the Customer Analytics Community or any of our announcements please let me know otherwise I look forward to connecting next month.
Thanks!
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Kevin Praet
Membership Coordinator
Utility Analytics Institute (UAI)
Boulder CO
315-440-3033
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