• Customer Analytics Community

  Upcoming January (2023) Community Conversation

  Posted by Kevin Praet (Adm) on January 3, 2023 at 1:51 am

  Hello Customer Analytics Community Members,

  Happy New Year and I hope all is well! We are one week away from our January (2023) Customer Analytics Community Conversation and want to get you excited about the session taking place. On Tuesday, January 10 at 11:00 AM CT, we’ll be joined by the following speakers from Con Edison who will be leading a discussion around, “People Of New York, and the Quest for Meaningful Customer Segmentation.”

  – Mark Van Name, Section Manager of Customer Analytics (Con Edison)
  – Nick Walker, Program Manager, Customer Analytics (Con Edison)
  – Mike Maser, Senior Specialist, Customer Experience Metrics (Con Edison)
  – Sho Ohata, Data Scientist (Con Edison)
  – Claudia Hernandez, Scrum Master / Change Management Lead (Con Edison)

  As this discussion will be interactive, we encourage you to come prepared with questions and your insight.

  Learn more about this session and our speakers below!

  Session Description:

  During this conversation, representatives from Con Edison will review how they began building out their self-service customer segmentation capabilities to enable greater insight into program participation, customer communications, and enhanced operational dashboards. The team took a crawl, walk, run approach to segmentation which initially included leveraging multiple data sources for demographic, psychographic, and geographic segmentation and then building machine learning models to create behavioral customer segments.

  Speaker: Mark Van Name, Section Manager of Customer Analytics (Con Edison)
  

  

  
  Mark is the Section Manager of Con Edison’s Customer Analytics tea which is responsible for an omni-channel customer analytics that is providing business intelligence to deliver personalized customer experiences, optimized business processes, and enhance data driven decision making. Prior to starting the analytics program, Mark built Con Edison’s Customer Journey Mapping team which is responsible for evaluating and improving customer experiences by utilizing human centered design and agile methodologies. Before joining Con Edison, Mark worked as a consultant for IBM focusing on customer experience transformations in the financial services industry.

  Speaker: Nick Walker, Program Manager, Customer Analytics (Con Edison)
  

  
  Nick has worked in the utility industry for nearly 10 years, and joined Con Edison in 2015.  He has worked on energy efficiency and demand management programs, as well as numerous customer experience initiatives with a focus on CX metric analysis.  Most recently he has been promoted to the role of Program Manager, Customer Analytics after having been the product owner for the Customer Analytics Record (CAR) foundational use case.  Nick holds a Bachelors of Arts in Sociology from the University at Buffalo and a Masters of Science in Sustainability Management from Columbia University.

  Speaker: Mike Maser, Senior Specialist, Customer Experience Metrics (Con Edison)
  

  

  
  Mike Maser joined Con Edison in 2020 on the Customer Experience Journey Mapping team. While mapping customer pain points, he sought to look for quantitative and behavioral data on customers to better understand their actions and desired outcomes. Now Mike focuses on collecting and analyzing customer surveys and satisfaction scores. Mike holds a Bachelor of Science in Computer Graphics Technology from Purdue University.

  Speaker: Sho Ohata, Data Scientist (Con Edison)
  

  

  
  Sho Ohata is an experienced utility professional who joined Con Edison in 2010. During his time at Con Edison, he has worked in a variety of positions ranging from Engineering, Project Management, Analyst, and most recently as a Data Scientist in the Enterprise Data and Analytics department. Sho holds a Bachelor of Science in Chemical Engineering from Rutgers University and a Master of Information in Data Science from University of California Berkeley.

  Speaker: Claudia Hernandez, Scrum Master / Change Management Lead (Con Edison)
  

  

  
  Claudia is the glue of the customer analytics team, keeping the project on track and ensuring the team builds connections with one other outside of their sprint tasks. Prior to joining Con Edison, Claudia worked as a computer engineer with several years of experience developing software specialized in Web technologies. She is enthusiastic about team leadership, considering productivity and efficiency, with a global perspective.
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  A calendar placeholder for this community conversation was sent out via my alternate email address (kpraet@sg.utilityanalytics.com). I’ve noticed these invites can sometimes be flagged as spam, so please check your junk folders if you’re not seeing right away. For your convenience I have also attached the placeholder to this message as an easy download. If you are not seeing a placeholder on your calendar for Tuesday, January 10 at 11:00 AM CT, or are having trouble downloading the placeholder from this message, please reach back out to me so I can be sure you are forwarded the invite an alternate way.

  Thanks and I look forward to connecting next week!
  

  
  

  ——————————
  Kevin Praet
  Membership Coordinator
  Utility Analytics Institute (UAI)
  Boulder CO
  315-440-3033
  ——————————

  Kevin Praet (Adm) replied 1 year, 10 months ago 1 Member · 0 Replies
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