Data Science Community
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Upcoming December (2021) Community Conversation
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Upcoming December (2021) Community Conversation
Hello Data Science Community Members,
I hope all is well! We are one week away from our December (2021) Data Science Community Conversation (part of this year’s virtual UA Week event) and want to get you excited about the session taking place. On Tuesday, December 7th at 1:30 PM CT, we’ll be joined by Huseyin Salis, Data Scientist, Marketing at Consumers Energy, who will be leading a discussion around “Using Machine Learning to Predict NAICS Code for Customer Analytics.” As this discussion will be interactive, we encourage you to come prepared with questions and your insight.
Learn more about this session and our speaker below!
Session Description:
The North American Industry Classification System (NAICS) is the adopted standard by the Federal statistical agencies to classify business establishments. NAICS code-based market Segmentation can be instrumental to serve Commercial and Industrial (C&I) customers with personalized marketing strategies, based on their common interests, customer behavior, etc. However, there are instances where small businesses may not have assigned NAICS code provided by 3rd party vendors. This data science project predicted 2-digit NAICS codes for C&I customers, which had missing NAICS code. Consumers Energy demonstrates that 2-digit NAICS codes having 20 different classes could be tailored for targeted marketing campaigns.
Speaker: Huseyin Salis, Data Scientist, Marketing – Consumers Energy
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Kevin Praet
Membership Coordinator
Utility Analytics Institute (UAI)
Boulder CO
315-440-3033
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